Users who come to the platform to consume porn also visit other pages and subreddits that do not contain NSFW content, says Jamie Cohen, a professor on social media and advertising aesthetics at CUNY Queens college.
“Even though they don't advertise on the subreddits, they still benefit from the fact that these threads draw a lot of people,” says Sophie Maddocks, a researcher on cyber sexual violence. While Reddit claims to not display ads against or monetize mature content on its site, experts say that allowing mature content on the site, artificial or real, draws more users to the platform and drives engagement. Sophie Maddocks, a researcher on cyber sexual violence “I feel like with Reddit, you can kind of push the envelope a little bit with what's acceptable in a way that you can't on other platforms.” Reddit booked $470 million in revenue in 2021 primarily through ad sales and premium subscriptions, according to estimates by Statista. With $1.9 billion in total funding, it is also reportedly planning to go public in 2023. With backing from heavyweights like Andreessen Horowitz and Sequoia Capital, Reddit was last valued at $10 billion after it raised $700 million in a Series F round in August 2021. Reddit recently announced that it will close its data API, which had been open since 2008, and plans to charge larger third parties for “premium access” to it. But we don’t need to give all of that value to some of the largest companies in the world for free,” Huffman told the New York Times. “The Reddit corpus of data is really valuable. The platform has itself also been used to train large language models, and is now demanding payment: Reddit’s CEO Steve Huffman said in a recent interview with the New York Times that he wants Google, Microsoft and OpenAI to pay up for using Reddit’s data and conversations to train their algorithms. But it has been predominantly flourishing on Reddit in part because the platform allows users to remain anonymous and does not prohibit them from sharing sexually explicit content. “So for them to be sharing these copies publicly, and then creating new content with my image to distribute and train the AI systems, it basically means that I as a person have zero control or ability to stop it.”ĪI generated porn has also popped up on other platforms like Twitter and Instagram. “For people to still have copies of this is already a huge infringement on my legal rights,” she says. The victim, who spoke anonymously with Forbes out of concern that videos of her would resurface, says that sexually explicit videos of her were uploaded to Reddit and other sites without her consent and were later taken down. One victim of a sex trafficking case in which she and other women were coerced into having sex on camera, told Forbes that she believes the use of her images or videos for training AI systems would be a violation of her privacy.
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